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Our Commitment

The AOKI Group started operations in 1958 just as Japan was entering an extended period of rapid economic growth. The goal was to make it possible for businessmen to afford to own a variety of suits. Since then, we have been guided by our commitment to serving customers as we make a contribution to society. To accomplish this goal, all our activities are based on three core principles: the pursuit of business integrity, the pursuit of social responsibility, and the pursuit of community service.

Today, more than 65 years after our founding, the AOKI Group must serve an increasingly diverse spectrum of values and needs among our customers. Succeeding amid these changes demands the ability to assist customers in even more aspects of their lives. This is why we embarked on our own diversification based on the theme of “enriching peoples’ lives.” As a result, the AOKI Group is continuing with the new challenges of the Entertainment and Bridal Businesses in addition to the company's original Fashion Business.
Innovation and a willingness to break the mold are part of the AOKI Group’s DNA.

We are facing a seismic shift in the times—falling birthrates and an aging population, the digital revolution, climate change and decarbonization—these all present the AOKI Group with further opportunities for growth. The very essence of our existence is to embrace the challenges of new innovations that bring joy to people. In order to achieve a sustainable society, the AOKI Group will clarify the social responsibilities we must fulfill, and will continue to contribute to society as a "corporate group that creates products and services".